Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, ELLE, Harper’s Bazaar and Esquire, is relaunching Jamie magazine, Jamie Oliver’s internationally acclaimed monthly food, travel and lifestyle title. The relaunch follows eight months of extensive research and development by Hearst Made – Hearst’s content marketing division – after it was awarded the content publishing account for the magazine in September last year. This is the first revamp for the magazine since its launch in 2008. Working closely alongside Jamie Oliver and new Editor Emma Ventura, Hearst has drawn on its consumer publishing expertise to reposition the magazine targeting the lucrative urban female ‘foodie’ market, and putting Jamie Oliver himself at the heart of the magazine. From its March issue, the refreshed magazine will feature exclusive Jamie Oliver recipes, new contributors from Jamie’s circle of friends, including Edd Kimber, Georgie Hayden and Yotam Ottolenghi, as well as tips, tricks, hacks and ideas to inspire readers. The magazine has also been redesigned to be 1.5cm taller to help it stand out on the newsstand, and will be heavily promoted at retail. The relaunched Jamie magazine will be available from March 1. Jamie Oliver will discuss the launch on Facebook Live on March 6 at some point between 5-6pm.

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