Hearst Live and Women’s Health launches inaugural virtual event
To ensure fitness fans everywhere are still able to get their dose of energy and endorphins this weekend, Women’s Health Live 2020 has been creatively reimagined for the digital space. The UK’s biggest health and wellbeing festival will be live streamed via a new WH Get Fit Done community Facebook page directly to people’s living rooms. This follows the decision in March to postpone the 2020 event, which was due to be held London’s Business Design Centre over the same weekend period. The schedule is no-less packed, thanks to Women’s Health joining forces with some of its internationally known cover stars and experts such as Jillian Michaels, Alice Liveing, Davina McCall and Jessica Ennis-Hill, plus Strictly’s Oti Mabuse and Gemma Atkinson. The move to a digital experience came this week after conversations with the business’ events arm, Hearst Live, and the brand’s editorial team. Participants can join the WH Get Fit Done Facebook group or sign up via Eventbrite for free, to be part of this world-first event while still safely isolating at home. All the content will also available via YouTube and Twitter at the same time.