UP has been appointed to represent the press and publicity for new lifestyle brand anatomē and will launch its first store in March. Created by Brendan Murdock, anatomē is a new destination health, fitness and lifestyle brand targeting an urban consumer. The store will incorporate a collection of health orientated aromatherapy oil blends created by Brendan in conjunction with aromacologist Anastasia Brozler; available in various sizes and concentrations, as well as bespoke editions. Each has been designed to promote wellbeing and cover areas such as Recovery + Sleep, Balance + Stability, Focus + Concentration as well as Energy + Strength – there are a total of 6 base oil blends in the collection. anatomē will also offer bespoke oil-based treatments at its apothecary bar. In addition, Brendan has worked with a team of nutritional experts to create an anatomē branded collection of vitamin and nutritional supplements, dried foods, as well as luxury fitness equipment, sport clothing, accessories and books to complement the anatomē oils and treatments. anatomē will have in-house nutritionists and the space will incorporate a café serving bespoke beverages as well as a café/workspace.

www.anatome.co
@anatomehealth