Hawkins and Shepherd have announced the launch of their latest social media campaign promoting their Collar Club shirt subscription service. Founder of the London-based E-tailor Carl Thompson has switched gears from digital marketing to outdoor advertising, enlisting body transformation phenomenon Gwilym Pugh as the face of the campaign. Hawkins and Shepherd will be branded on taxis around central London for 12 months and the campaign will coincide with a competition giveaway where one lucky entree will win a 100% British Cashmere Coat.

Hawkins and Shepherd was founded in 2013 and boasts a portfolio of 100% British wool ready to wear suits, overcoats, accessories and a multitude of different shirts. The subscription service is broken down into three separate packages; The Enthusiast (one shirt a month), The Executive (one every two months), The Essential (one every quarter).

www.hawkinsandshepherd.com
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