Online platform for haircare discovery and discussion, haircrush has announced its launch. Exploring the haircare routines of inspirational women you really care about, the site aims to offer must-have tips and trends, alongside a community of like-minded individuals to share them with.

A free-to-use platform with three distinct layers, haircrush offers women the opportunity to utilise the site depending on what they want from it. Layer 1 is ‘HAIR SECRETS’, which is accompanied by a soon-to-launch podcast, will delve into the lives of your leading ladies, as well as globally known haircare experts, talking about how they manage their news-worthy tresses. Layer 2, ‘HAIR CARE’, will be the one-stop-shop for all advice on every kind of hair – from frizzy and feathery to braids and blunt pixie cuts. Finally, and most importantly, the COMMUNITY layer; a forum to enable a whole new level of conversation, where pictures and step-by-step video sharing is encouraged amongst the sisterhood. Supported by Instagram and Facebook accounts, haircrush plans to take virtual haircare to the next level, a level run by the everyday woman.

www.haircrush.co
@haircrushuk