New haircare brand Kerluxe has announced its launch. The luxury brand harnesses the power of skincare actives to treat the hair and scalp. Born from the heritage and science of Swiss skincare and using hyaluronic acid, collagen, peptides and antioxidants, Kerluxe believe that our hair and scalp should be treated with the same high-quality ingredients as the skin on our faces. Kerluxe take inspiration from diverse disciplines including skincare, hair transplantation and trichology to inform their extensive product development. They believe that just like a skincare routine, the secret to healthy, beautiful hair lies in a 4-step, cleanse, hydrate, treat and protect ritual, using products that are formulated with proven active skincare ingredients, including hyaluronic acid, marine collagen, peptides and antioxidants. Kerluxe comprises six collections, each containing a shampoo, conditioner, and leave-in treatment, designed to target specific hair and scalp concern. KNOWN has been appointed to handle PR.

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