Hair care brand Pantene has joined forces with singer Balqees Fathi to spearhead Arab women’s empowerment. The partnership sees Balqees become the new face of Pantene’s product innovations, designed to meet today’s hair care problems with today’s solutions. Balqees also unveiled that, with the support of Pantene, she will be embarking on a 2016 Tour to Empower Arab Women. The unprecedented initiative will see her work hand-in-hand with Pantene to raise funds for women’s empowerment and shed light on the obstacles that they face today. The brand’s new partnership with Balqees is part and parcel of its mission to collaborate with an iconic woman of substance – someone who can truly move the needle of influence, encourage young Arab women shine strong, and, more importantly, prompt them to tap into their own greatness. As Balqees embarks on her regional 2016 Tour to Empower Arab Women, Pantene will be embracing her efforts to enhance the lives of young Arab women. Together, they will be cultivating Arab women’s confidence, building their inner strength, and bringing their empowerment issues to the forefront. The tour will see Balqees partner with local NGOs, host auction fundraisers, help develop unprivileged women’s skills, and hold fundraising concerts.

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