Grazia magazine owner The Mondadori Group has acquired London-based e-commerce business London-Boutiques.com, which offers readers and users the possibility of selecting from a wide range of clothing and accessories of some of the British capital’s best boutiques. “This operation is part of a project for the launch of a global e-commerce platform for the Grazia brand,” declared Ernesto Mauri, chief executive of the Mondadori Group. “A leader among international fashion-oriented magazines for its rapid development and innovative formula, Grazia is now taking a decisive step into digital: this acquisition is the first step towards a development plan that starts from London, the biggest European market for e-commerce fashion, and that will soon also include many of the most important trend-setting boutiques in the main cities of Italy and France. The aim is to expand also to the other countries where Grazia is published and beyond,” Mauri concluded. After the summer an integrated “Grazia International Network” platform for e-commerce fashion – graziashop.com – will be online, a portal that will enable the Grazia community around the world, some 17 million readers and 14 million unique users per month, and all female fashion fans, to purchase items from the trendiest international boutiques.

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