British fashion designer Gareth Pugh has been commissioned to create a Christmas installation for the grand entrance of the V&A. Ceremony stands at over 4 meters high and mirrors the shape of the traditional Christmas evergreen tree. Nine tiered pyramids are clad in gold which collect around a central beacon of light to represent an abstract nativity. The arrangement of the mirrored pyramids suggests a gathering, highlighting the notion of community at the heart of the festive season. Various materials have been used in the tree’s creation including wood, fabric, acrylic and LED lights. On working with the V&A, Gareth Pugh said “The V&A is a true British icon and a guardian of our cultural heritage. It was an honour to be invited to take part in its festive celebrations. I hope our installation might provide a moment of reflection for those who visit over the next month, and perhaps even contribute a little to the magic of the season.” Previous V&A Christmas trees have been designed by Alexander McQueen and Tord Boontje, Matthew Williamson, Jasper Conran, and Boudicca. The V&A Christmas Tree 2014 will be displayed from December 9 to January 6.

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