American clothing brand Gap has announced the launch of Gap ‘Archive Reissue – Logo Remix,’. To celebrate its evolution, the ‘Logo Remix’ collection includes signature Gap styles, including tees, sweatshirts, and rugby shirts, thoughtfully designed with logos from throughout the decades. To launch the collection, Gap collaborated with director Tabitha Denholm along with performance and movement director Tanisha Scott to create the ‘Logo Remix’ film. The film brings together some of the world’s leading culture remixers in a moment of joy evoked through music and movement by paying homage to the nostalgic Gap ads of the past with a modern, remixed twist. While Tabitha used motion control video techniques to play with space and perspective, Tanisha choreographed a dance sequence that includes remixed versions of unforgettable group dances including “The Wobble,” “Cha Cha,” and “Kid-n-Play.” ‘Logo Remix’ features a global cast of talent who are remixing creative culture on their own terms, whether that be through music, acting, comedy, activism or being a strong, self-expressive voice in today’s society. This group of influential remixers includes Grammy nominated singer Sza as well as chart-topping producer Metro Boomin who remixed the music for the film.

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