Fashion brand G-Star RAW has announced their collaboration with Jaden Smith. Together they will create a sustainable denim collection launching fall/winter 2018. Coming off of the back of the denim brand’s release of their most sustainable jean ever in spring/summer 2018, featuring first-ever Cradle to Cradle Certified™ Gold Raw for the Planet Indigo Fabric, this collaboration sees two partners unite over their commitment to design innovation and a sustainable future. Jaden Smith explains in his own words, “I was first brought into G-Star by Pharrell, someone who I respect and admire. What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. They are at the forefront of denim sustainability, on top of the denim game. It’s the same thing I’ve been trying to do with my JUST Water initiative, so to innovate in an industry where there is so much room for improvement. G-Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion.”

www.g-star.com