Fudge announces designer partnerships for London Collections: Men AW13

 

 

Professional cult hair brand Fudge is collaborating with the British Fashion Council in a long term partnership as the Official Hair Partner for London Collections: Men. The AW13 showcase takes place from 7th – 9th January 2013 and will be the second season of the UK’s dedicated men’s fashion event.

 

Fudge will also be sponsoring and styling four catwalk shows during the three day event including;

 

– Meadham Kirchoff | Monday 7th January | 4.30pm | SW1 SPN

– Richard Nicoll | Monday 7th January | 5.30pm | BFC Show Space, Old Sorting Office

– Christopher Shannon | Tuesday 8th January | 2.15pm | BFC Show Space, Old Sorting Office

– James Long | Tuesday 8th January | 8pm | BFC Show Space , Old Sorting Office

 

As the Official Hair Partner, Fudge will play also host to ‘The Fudge Fix’ a dedicated salon and lounge located at The Hospital Club, which will act as the main venue for London Collections: Men during the three day event.

 

Fudge Creative Director, John Vial, comments "At the heart of the Fudge brand is a desire to encourage and support creativity which is why we are thrilled to be working with these four catwalk shows during London Collections Men. This event is a great platform for the brand to offer Fudge stylists an opportunity to get involved in premium male fashion and the session styling circuit."