Fruit of the Loom appoints Marmalade PR

 

Apparel brand Fruit of the Loom has appointed Marmalade PR to launch its new premium brand. Launching in spring 2014, the new brand will offer a capsule collection available exclusively at pop-up stores in London and Berlin from March 2014. Combining craftsmanship acquired throughout generations of manufacturing premium quality fabrics with original design, the collection will offer fashion basics for men and women.