British-based boutique fitness brand Every Second Counts launches. Founded by pilates and yoga enthusiast, Sally Dixon, Every Second Counts offers exercise lovers a workout wardrobe that looks just as good as it performs. There are three ranges within the womenswear collection including Spectrum, Black and Seamless which feature stylish, comfortable and performance-enhanced pieces. Key pieces from each range include slouchy grey marl sweat pants, soft bamboo trousers, ultra-flattering vest tops, body-fitting seamless tops and a selection of figure-enhancing leggings. Mantras feature on the inside hem of several garments, designed to be read when the item is put on as an added source of motivation to workout. Select pieces incorporate flat seam construction to prevent irritation and the use of moisture-management and antibacterial fabrics ensures dryness whilst wearers work up a sweat. The Black range features quick drying properties allowing for washing the night before, ready for wearing the next morning. Every Second Counts will launch in January 2014 with prices starting at £40. Additionally, the brand’s website will also feature a blog offering tips on fitness, nutrition and wellbeing. The press launch is scheduled in January – see Events.

www.everysecondcounts.co.uk
@TeamEverySecond

Every Second Counts – Press Launch