b. the communications agency has been appointed to handle the UK consumer and trade PR for professional haircare brand FFØR. The brand, which stands for Free From | Original | Real, lives by three simple rules: Do Good, Look Good and Feel Good. Sustainability is core to FFØR’s ethos; every element is thoughtfully considered to be as environmentally, ethically, morally and sustainably responsible as possible. FFØR believes not only in creating amazing new products, it is committed to making sure that the ingredients in its products are as naturally derived as possible. This means no parabens, sulphates, mineral oils or synthetic fragrances are used in its ingredients and the products are also gluten free, cruelty free and vegan friendly. These ethically sourced ingredients are then packaged in fully recyclable bottles, jars and tubes, made from PCR materials.

FFØR launches with six core collections: Shampoo & Conditioner, Re:Move Yellow, Treatment, Styling, Finishing, Personalisation, with specific products for different hair types and requirements.

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