Creative Director Annie Woon has appointed Felicities to represent her for press, brand development and creative project bookings in the UK. Annie Woon is well known worldwide for her brand WOON, creating conceptual wigs and props for catwalk shows and window displays for international brands and the world’s premier couture fashion houses in Paris. Annie Woon was born and raised in Hong Kong in the 70s, where she studied law before moving to New York to work, but dropped out when she found her creative inspiration after seeing a display in a Warner’s Brothers department store in Manhattan. Annie was inspired to launch her business WOON to connect hair styling with high fashion to create one-of-a-kind wigs, displays and installations. In 2013 Times Square invited Annie to create a unique art exhibition using wigs. The “WOON WIG WONDERLAND” project took Annie a whole year to complete, with 20 pieces of more than 1,118 kilograms of art installations made from hair. Each piece of work was handmade by Annie use various wig styling techniques. As well as her bespoke wig making work with artists, films and the couture fashion houses, Annie has collaborated with brands on developing unique hair products such as straighteners. She has been invited to act as Creative Director on artistic projects and write columns for various international magazines.