Feelunique, Europe’s leading online beauty retailer, has announced a partnership with Secoo, China’s largest premium e-commerce platform, to launch a dedicated Feelunique-branded cosmetics store within Secoo’s website. Through this unique partnership, Feelunique will provide Secoo’s sophisticated Chinese customer base of more than 20 million high net-worth members with access to highly sought-after premium and niche international beauty brands. Feelunique was selected due to its combination of expertise in beauty and cross-border retailing, as well as its growing brand recognition in China – a market which already accounts for 20% of Feelunique’s sales. The store will launch in Q4 2018, building out Secoo’s cosmetics category and providing an additional channel for Feelunique – alongside its Chinese e-commerce partner, Azoya – to serve China’s fast-growing online beauty market. Orders placed through the Feelunique store on Secoo will be fulfilled by Feelunique’s strategically located distribution hub in Hong Kong, due to be operational next month. Secoo and Feelunique will jointly create high-quality editorial content to inform and inspire consumers, in-line with Feelunique’s highly successful content– and community–led strategy. All pricing, promotions, merchandising and inventory will be managed by Feelunique.

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