feelunique has announced the launch of its first 44 page beauty shopping guide. The interactive magazine launches its digital version online from today, and an additional 1.2 million printed issues will be available from November 16 which will be distributed to UK consumers. The guide is aimed at those who love beauty and contains a practical shopping guide alongside editorial from the editorial and content team headed up by Newby Hands and Alice Manning. The beauty shopping guide blends its physical and digital issues through collaboration with digital app, Blippar, a mobile augmented reality and image recognition platform to bring the content to life. This partnership allows the reader a greater shopping experience with original additional content. The content can be viewed via blip-able pages and reveals a selection of how to videos, behind the scenes footage and a virtual nail try on.

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