Sharon & Kelly Osbourne front campaign for Fashion Targets Breast Cancer 2013 

 

Sharon and Kelly Osbourne to front this year’s Fashion Targets Breast Cancer campaign, alongside Pearl and Daisy Lowe. The famous mother and daughter duos have united for the nationwide poster campaign shot by Simon Emmett. They will appear in billboards up and down the country urging the public to ‘Wear Your Support’ and buy something from the Fashion Targets Breast Cancer collection. The UK’s leading charity fashion campaign raises vital funds for Breakthrough Breast Cancer through the sale of specially designed products from leading high street retailers. Every year the fashion initiative, started by Ralph Lauren in 1994, unites the fashion world with leading celebrity faces. This year retailer partners M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com and Debenhams have designed unique pieces for the collection. Prices range from £2 to £275 and all pieces carry a minimum 30% donation.