Fashion Forward 2014 winners announced

Three new womenswear designers have been awarded the Fashion Forward prize supported by the Mayor of London. The support runs for two consecutive seasons, AW14 and SS15. The winners are J. JS, Nasir Mazhar and Sophia Webster. For the first time J. JS Lee will open London Fashion Week with a show at 9am in the BFC Courtyard Show Space on February 14. Nasir Mazhar will show the same day at 4pm at the BFC Courtyard Show Space and Sophia Webster will present her collection from 10.30-12.30pm on February 16 in Covent Garden. Fashion Forward was first established in 2009 and provides the winner with a monetary prize to assist in showing their collection as well as access to business support provided by the BFC. To be eligible, designers will either have progressed through NEWGEN or be at a similar stage of their business.