Fashion app Mallzee has introduced the world’s first local fashion search engine. Do you know your breeks from your keks or your shoon from your baffies? Fashion app Mallzee does and today introduced the world’s first local fashion search engine that truly takes into account where you’re from and what you call your clothes! Irrespective of dialect or the clothing terms you use – the new Mallzee Local Fashion Search understands exactly what you are looking for and will quickly find and showcase the perfect options from over 150 high street brands and retailers. The search facility includes over 165,000 different variants of fashion words, including hundreds of local dialect ones, making Mallzee the most comprehensive fashion finder. Since 2013 Mallzee has grown to be the UKs leading multi-retailer fashion shopping app bringing together hundreds of brands and millions of different clothes, shoes and accessories making it easy to search, compare and buy your favourite fashions, all in one place. Featuring over 150 high street and designer brands such as New Look, PrettyLittleThing, Zara and Whistles. The Local Fashion Search facility works on both market leading Mallzee iOS and Android mobile apps and also on the brand new Mallzee website. Today’s launch of the new Mallzee website brings the Mallzee shopping experience to desktop computers – making Mallzee available both on the go or while at your desk.

mallzee.com