Alexa Chung for Eyeko products launch

 

In her new role as Creative Director at Eyeko, Alexa Chung has custom designed the first in a line of limited edition sets. Products include eye do liquid eyeliner and eye do mascara by Alexa for Eyeko in a specially designed over-size poster tube featuring limited edition poster. eye do liquid eyeliner offers a waterproof single stroke colour that glides on even over eye shadow and stays on even on the waterline. Available in Carbon Black with WIDELASH™ for visibly thicker, longer-looking lashes. eye do mascara is designed to condition and promote lash growth with vitamins A and E, keratin, ginkgo biloba and botanical proteins. The mascara is water resistant and paraben-free. The new products pre-launch exclusively at Selfridges in London on November 14 – see Fashion Insight Events.