Beauty brand Eyeko joins forces with Alexa Chung

 

Beauty brand Eyeko has announced a collaboration with Alexa Chung to develop new products and create a capsule collection. The multi-year partnership between Alexa Chung and Eyeko will debut in Selfridges in November 2013 followed by SpaceNK in the UK and Sephora in the US 2014. Alexa comments: “I’m really excited to be working with Eyeko. It is probably no secret I’m a big fan of the cat-eye eyeliner flick and after trying many different brands Eyeko definitely is the best in creating my favourite 60’s look. I love that I won’t be just a face of the brand, but that I’ll also get to work with Max and Nina on the whole creative process.”