Extensions brand American Dream has appointed Unleashed Potential to manage the PR for a series of product launches. Established in 1980 the brand offers 100% Remi human hair, Thermofibre weft extensions and wigs for salons, session stylists and consumers. Working initially on a project basis, Unleashed Potential will be managing the brand’s trade profile and maximising wider media coverage for forthcoming launches including: Hair Addition, a ponytail hairpiece; dual-coloured Loop Duo which offers two looks from one hairpiece; and Instant Bun, ideal for creating natural-looking top knots and buns.

www.americandreamextensions.com
@AmericanDreamUK