Estée Lauder has announced the signing of Kendall Jenner to appear in its digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own. Kendall has a social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social media with a fast-growing global audience. Kendall comments: “It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling.”

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