Estée Lauder has partnered with Perfect Corp the creators of app YouCam Makeup, a smart cosmetic app, harnessing accurate augmented reality and facial mapping technology for a true-to-life virtual makeover. The app gives UK consumers the opportunity to experience the YouCam Makeup beauty AR technology firsthand at Selfridges counters and the Estée Edit Carnaby Street store. The app uses 3D facial mapping combined with true-to-life colour and texture output, to allow people to try 30 Estée Lauder lipstick shades in 30 seconds, a quicker, easier, more hygienic way of trying on lipsticks, showing instant results in real-time.

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