Elizabeth Arden has signed entrepreneur and award winning actress Reese Witherspoon as the brand’s Storyteller-in-Chief. In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement. Together, Reese and the brand will leverage their respective platforms to share untold stories behind both women’s boundary-breaking careers, and hope to encourage a new generation to continue to open doors for those who come behind them. Reese will also appear in multimedia campaigns across all media types, including digital, in-store and social media. Her first beauty visual will debut both in print and digital in May, with her campaign continuing to rollout globally throughout 2017.

www.elizabetharden.co.uk
@ElizabethArden
@RWitherspoon