Known for a holistic approach to beauty, Elizabeth Arden has introduced a new skincare philosophy, Arden Active Skincare, in which their advanced portfolio of skincare products works to repair transform and optimise to actively improve skin’s overall healthy appearance. August 24 sees the launch of the first new Arden Active Skincare innovation: SUPERSTART Skin Renewal Booster. This innovative product provides daily support to the surface layer of the skin, to help boost its natural defenses and ability to renew itself, while ultimately optimizing the results of the entire skincare regimen. SUPERSTART marks the emergence of a new skin boosting beauty category, introducing the consumer to an imperative new step in their skincare regimen that addresses the healthy look of the skin’s surface layer, the stratum corneum. Used before a serum or moisturiser, SUPERSTART Skin Renewal Booster’s lightweight, fast-absorbing formula is clinically proven to restore the healthy appearance of the surface layer for supple, smooth, more radiant-looking skin. SUPERSTART Skin Renewal Booster is designed with an exclusive probiotic complex, sea fennel and flaxseed extracts that work to holistically help skin restore its natural barrier to a healthy looking condition. Developed in partnership with biotech company Signum Dermalogix, SUPERSTART Skin Renewal Booster works holistically to improve the healthy appearance of skin’s surface layer. Elizabeth Arden SUPERSTART Skin Renewal Booster is priced at £45 (30ml) available nationwide from August 24.

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