Elite London has announced the following new signings: author and actress, Yrsa Daley-Ward, and florist, Alfred Bramsen have been added to their creative division. In her writing, Yrsa tackles issues dealing with all parts of the human condition, particularly those ‘we don’t tend to speak of,’ such as mental health, sexuality, love, grief and addiction. Her debut collection ‘Bone’ was released in 2017 and her critically acclaimed poetic memoir ‘The Terrible’ in 2018, both published by Penguin Books. In addition to her writing and acting, Yrsa has a devout and loyal following with a strong online presence. Her influence has seen her work with brands such as Valentino, Gucci among others, as well as delivering keynote speeches at global speaking events including TED x. Yrsa is based in New York City. Elite London will work on her branding endorsements, collaborations, modelling and creative endeavours alongside her publicist, Beth Morris and her acting agency, Independent Talent Group.

Known for his distinctive style and strong visual aesthetic, Alfred is the most exciting young florist who currently counts Ganni and Matches as clients. He is also a street style regular in his native Copenhagen mixing men’s and womenswear to create his own distinctive narrative. Recently, Alfred was handpicked to feature in Alister Mackie’s new magazine ,the Leopard which is art directed by Dazed’s Jamie Reid. Elite London will work on his branding endorsements, projects, collaborations and modelling.

@YrsaDaleyWard

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