ELIE SAAB has announced the opening of its first London flagship store, located in the heart of Mayfair. The store houses the full range of the brand’s creations and services: ELIE SAAB ready-to-wear, accessories, bridal and fragrances are found on the ground and first floors, with cocktail and evening wear on the first floor. The second floor is dedicated to the Haute Couture salon to ensure a unique and exclusive experience. Two ground floor spaces, one leading into the other, display ready-to-wear daywear, handbags, leather accessories, scarves and shoes as well as the fragrance collections. The opening of this flagship reinforces the growing presence of the brand in London, which is already present at Harrods with its boutique situated within the designated ‘Superbrands’ space. With existing points of sale around the globe in Paris, Beirut, Dubai, Hong Kong, ELIE SAAB has further openings in view for 2017.

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