Brand experience and social change agency, East of Eden has announced it will be acquiring, EdenCancan. Founded back in 2005, EdenCancan has a wealth of award winning heritage within the consumer PR, branding and influencer space, having worked with the likes of SPANX, Lipsy, PUMA, Children in Need, Bulletproof Coffee, The Dreamboys, Channel 4, Fox TV, Comedy Central and many more. East of Eden CEO Nick Ede, was one of the original Founders of EdenCancan, working with the agency for over a decade, but stepped away from the agency to set up his social change venture back in 2015. The NEW acquisition will see Nick take the reins of the popular consumer driven agency once more, with a view to integrate and focus on working with brands that have a commitment to social good as part of their strategy. The new united agency will retain a number of the existing clients, with further new business wins in the pipeline to be announced. With this new offering, East of Eden will be moving to new premises in the heart of Shoreditch. Mischa Joslin, Senior Director at EdenCancan will continue to consult for East of Eden on a freelance basis, whilst setting up her own consultancy, working one-on-one with her own client portfolio, guiding on branding, PR, marketing, social and influencer strategy. Speaking about the acquisition, Nick Ede, CEO of East of Eden expanded; “I am delighted to be welcoming EdenCancan into the East of Eden fold. I have a long standing affinity for the agency having launched and worked for the company for many years, so am incredibly excited to be welcoming it back. This is an exciting time for East of Eden and 2019 will be an incredible year for us as an integrated agency.”

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