Beauty PR agency Vert PR has been appointed to handle UK press and publicity for Dutch baby care brand NAÏF, which launches into 400 Boots stores this month. Founded in 2012 by entrepreneurial fathers Sjoerd Trompetter and Jochem Hes, NAÏF was developed and tested by specialist formulators, dermatologists and parents. NAÏF’s seven-piece product range uses a range of skin-nourishing and soothing ingredients including cottonseed oil, sweet almond oil, macadamia oil, avocado oil and camomile. The range , which also features four gift sets and a swaddling cloth, will be extended in 2015 with the addition of a sun care line. NAÏF is also available in Holland, Belgium, Austria, Spain, Germany and the USA. Prices start at £8.

www.naifcare.com
@naifcare