Dust PR London handles Rouleur Classic: The Road Cycling Emporium in association with Maserati

Dust PR London has been appointed to handle PR for this year’s inaugural Rouleur Classic, a road cycling exhibition, taking place November 19-21, 2015, at Vinopolis, London. Rouleur Classic, a collaboration between Gruppo Media and Telegraph Events, promises an intimately curated experience celebrating the very best in road cycling, offering visitors a unique insight inside the peloton, the lives of riders and the experts instrumental to their success, as well as providing an opportunity to get their hands on the most premium brands in the sport. The exhibition features 25 brands including Castelli, Campagnolo, Colnago, SRAM and Trek, who will be offering unique previews of the latest 2016 bikes, accessories and apparel, whilst showcasing the latest technologies being utilised by the WorldTour teams. Throughout the three-day event, split over matinee and evening sessions, visitors will be able to rub shoulders with luminaries of the cycling world and join the many ‘in conversations’ at the Rouleur Classic Theatre. Personalities and athletes currently confirmed include Maserati Cycling Ambassador David Millar and British Cycling Technical Director Shane Sutton, with many more special guests to be announced.