PHA Media has been appointed by global homeware brand DKB Household. The agency’s remit includes launching their new range of kitchen knives; the Zyliss Control knife collection. PHA has been tasked with supporting the launch of the products into new retailers, raising awareness of the Zyliss brand, and educating consumers on the unique features of the new range of knives. The four-month project will include a ‘knife skills’ masterclass event hosted by a celebrity chef, media and celebrity gifting activity, feature placement and product reviews, and a proactive press office. DKB Household is a globally operating Swiss holding company, specialising in the development and management of brands and focusing on all areas that enhance and simplify home living. The DKB portfolio includes brands such as Cole & Mason, Culinare and Jamie Oliver homeware.

www.dkbhouseholdltd.com
www.zyliss.co.uk
@ZylissUK