UP Public Relations (UPPR) has been appointed by international luxury perfume distributor Différentes Latitudes to represent its fragrance brands in the UK. UPPR will conduct the UK launch of perfume brand Liquides Imaginaires, created with Parisian designer Philippe di Méo. UPPR will also represent New York perfume house ODIN NY, and cognac inspired perfume house Frapin. In addition UPPR will look after the UK publicity for Différentes Latitudes’ unique retail space Liquides bar à parfums in Paris.

www.differenteslatitudes.com