Diet Coke and Marc Jacobs join forces to celebrate ‘Sparkling Together For 30 Years’ 

 

Diet Coke has announced Marc Jacobs as Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30th anniversary. Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist – true to Jacobs’ signature style. 

 

To celebrate the announcement, Diet Coke is launching a fun short film starring the designer, entitled: ‘Marc Jacobs’ Photo Booth Break’. The teaser features a very alluring shirtless Marc Jacobs, paying tribute to the legendary Diet Coke ‘Hunk’ ads from the 1990s. Jacobs brings a modern twist to this interpretation, with style and light-hearted humour. 

 

The Diet Coke Sparkling Together with Marc Jacobs limited edition collection will be available across North Western Europe & Nordics from March 2013. 

 

 

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