DECIEM, who house a number of brands and focus on advanced functional beauty, has unveiled its newest umbrella skincare brand The Ordinary. The brand is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. Key products in the collection include: 100% Organic Cold-Pressed Rose Hip Seed Oil (£9), which uses cold-pressed extraction to preserve a high quality of this oil which has been shown to reduce signs of photo-ageing and many other skin conditions; Vitamin C Suspension 23% + HA Spheres 2% (£4.90), which visibly smooths the skin’s surface alongside the benefits of vitamin C; Hyaluronic Acid 2% + B5 (£5.90); Matrixyl 10% + HA (£9); and Alpha Arbutin 2% + HA (£7), which reduces the look of spots and hyper pigmentation. The Ordinary will be available at ordinaries.com and victoriahealth.com from September.

www.ordinaries.com
@deciem