Davines has announced the appointment of PURPLE, London to handle all UK press. As part of the integrated PR campaign, PURPLE will plan and execute Davines’s UK strategy, new product launches, events and press and influencer communication for both its professional and consumer products.

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, formulating high-end beauty products for cosmetic companies worldwide. After a decade of honing its expertise, the group created its own brand called Davines, specialising in professional hair care and colour.

www.davines.com