David Beckham introduces David Beckham Beyond fragrance
David Beckham has announced the launch of his new fragrance for men, David Beckham Beyond. Created by perfumer Nelly Hachem Ruiz from IFF, the new scent opens with top notes of mojito accord, grapefruit, cardamom; and heart notes of geranium, cedarwood, black pepper; with patchouli, vanilla and leather at its base. Talking about the new launch, David says: “Incredible things happen when you dream big. That’s what I have always believed in. My relationship with Coty started over 10 years and they believe big like I do. David Beckham Beyond is the next stage in our successful partnership and I look forward to people trying the new contemporary scent.” David Beckham Beyond Eau de Toilette is priced at £19.95 (40ml), £24.95 (60ml) and £33.95 (90ml). Available nationwide from June 24.