New men’s underwear label DaDa to pop-up at BOXPARK

 

DaDa will join BOXPARK for one week to showcase their first collection created from bamboo and organic cotton using their distinctive pastels, stripes and polka dots – a refreshing new direction for mens underwear.

 

DaDa Underwear is a boutique underwear brand created to make luxury mens underwear interesting by fusing style, design, art and photography. This began by putting time and effort into developing the softest fabrics and using these to craft their three unique styles which suit and fit each mans taste and comfort.

 

The underwear is presented in artistic ‘tea’ paper boxes – a pleasant change. DaDa has a core philosophy of ‘empowerment’; from sponsoring programs to empower women from challenging situations to become seamstresses to giving 10% of profit to charities that focus on empowering people to sustain themselves.

 

The DaDa BOXPARK experience will showcase their entire launch collection as well as their photography collaboration with London photographer, Dave Watts as an introduction to the brand.

 

The pop-up will run from 11am on Friday 18th January until Thursday 24th January with the usual Boxpark fashion opening hours. From 4pm on Thursday 17th January, DaDa will have a ‘private viewing’ where they will serve ‘SIlver Ghost’ cocktails – shaken freshly by ‘guest’ mixologist, Gordon Purnell