Cycle Alert appoints Canoe to handle UK PR

 

Cycle Alert has appointed Canoe to handle the launch of a new cycle safety device to market. This new brief includes development of a fully integrated campaign, creative, advertising, media buy and handle all public relations activity. Canoe will be handling all PR activity in the lead up to the launch of Cycle Alert and will continue on an ongoing basis as Cycle Alert looks to increase the safety of cyclists on the road. Cycle Alert serves to negate the issues with blind spots in HGV field of vision by alerting them to the presence of cyclists within their proximity via an in-cab sensor. The unobtrusive sensors attached to the bicycle alert the HGV sensors and create an environment of greater awareness from which all road users benefit.