Crep Protect and Adidas joined forces to bring a new concept and service offering to Oxford St. London. This new service allowed customers to bring in their dirty sneakers for a premium clean with bespoke sneaker cleaning machinery and a unique formula. The cleaning service is operated and managed by the ‘Cleaning Crew’ who are trained experts who are dedicated to operating the sneaker services.

Along with this a limited edition range of products were released to represent the collaboration. These products are exclusively available to purchase and only found in the official in-store space and at special events. Most recently in conjunction with Beyonce’s Ivy Park Apparel and Footwear release, Crep Protect carried out a unique activation that gave shoppers the chance to celebrate their new purchases with a 360 selfie booth. Those lucky enough to have their 360 sneaker selfie featured on the Crep Protect social media channels were also rewarded with a Crep Protect Care Package.

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