Cosmopolitan has announced the launch of Cosmopolitan The Fragrance. Making its debut in the UK on September 7, the fragrance will be available exclusively in 350 Boots stores across the country and online at boots.com. Following the UK launch, Cosmopolitan The Fragrance will be rolled out to several other markets, including Germany and Australia in 2015. The fragrance will be available in three sizes and will form part of three exclusive gift sets: 30ml (£20), 50ml (£28), 100ml (£37), Gift set (£20) containing 30ml fragrance and 150ml body lotion, Luxury Gift set (£31) containing 50ml fragrance, 150ml body lotion, 150ml body wash and refillable purse spray, and Gift set (£29) containing 50ml fragrance and 150ml body lotion. To launch the fragrance, Cosmopolitan is looking for three ‘fun, fearless females’ who embody the brand to become the face of the campaign. Women are being asked to visit the microsite, Cosmofragrance.net, to upload a photograph of themselves with an explanation as to why they are the perfect person to front the launch. The three winners will be chosen from an expert judging panel in the summer, and will go on to star in the advertising and marketing campaign for the fragrance, as well as appearing in the October issue of the magazine. Cosmopolitan The Fragrance is being distributed by Jigsaw ESL, and is the first of several licensing deals planned for the brand in 2015.

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