Coach has announced the launch of its new women’s fragrance this September. Coach the Fragrance captures the spontaneous energy and cool of New York city, in an Eau de Parfum and Eau de Toilette. Coach’s Creative Director Stuart Vevers cast actress Chloë Grace Moretz as the face of the fragrance campaign, which was shot by Steven Meisel. Moretz has been a face of the brand for the past two years and embodies the Coach spirit – an all-American girl who is youthful, modern, authentic, and celebrates her natural beauty. The bottle design references Coach’s timeless design codes: a leather hangtag dangles from its side, the brand’s iconic turn lock handbag closure is reinvented as an atomiser, and the horse and carriage motif is emblazoned on its solid glass form. Coach the Fragrance EDP and EDT come in three sizes, as well as a perfumed body lotion and EDP body cream and shower gel. Available September 2016 worldwide.

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