Beauty brand Clairol has announced the launch of its new Nice’N’Easy Colour Care. The formula teams damage blocking technology± with a revolutionary hair dye molecule, ME+, to create an allergy gentle formula that conditions in every step. Clairol’s new patented permanent hair colour technology helps block damage with EDDS technology± EDDS encapsulates copper and prevents it from reacting with water and other free radicals to keep the cuticle healthy and smooth, resulting in superior conditioning and colour results. The new Clairol Nice’N Easy launches nationwide from February 2018, RRP £6.49.

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