Luxury label CHOCHENG appoints Sheppard PR

 

Luxury label CHOCHENG has appointed Sheppard PR to handle UK press and publicity with immediate effect. 

 

Using the finest, luxurious and 100% natural fabrics, the entire CHOCHENG collection is inspired and made in the UK using traditional Savile Row tailoring techniques. 

 

For Spring Summer 2013 the CHOCHENG collection takes an ethereal direction with romantic, relaxed silhouettes. We see the use of whimsical chemise dresses and elegant reversible silk blouses with delicate hand-made silk petal detailing. CHOCHENG’s signature military jacket features hand crafted facing and paddings using intricate traditional haute couture techniques.  Dramatic wide legged palazzo trousers are also seen throughout the collection, along with neat pleated skirts inspired by traditional kilt making techniques of using one seamless piece of cloth for the entire skirt.

 

CHOCHENG uses an array of exclusive fabrics, including a pure silk houndstooth tweed custom woven in Carlisle, lightweight wool tweed together with signature materials such as silk crepe and charmeuse; in a colour palette of pink, coral and champagne in contrast with the bold red and white houndstooth pattern. 

 

Already with an established store on the prestigious Madison Avenue, New York and in the Four Seasons Hotel in Macau; the CHOCHENG Spring Summer 2013 collection will be available for preview and order in the UK showroom, ahead of the upcoming London boutique.