China Glaze launches new concept in nail polish

 

China Glaze Tranzitions Nail Lacquer with Hardeners is a new concept in nail polish: it starts out one color, but reacts when a clear topcoat is applied, changing to a second shade so that consumers can "create an entirely new look with just one swipe." New in the US, this product is the innovation of the week from Datamonitor’s Product Launch Analytics.

 

Nail polish users that like to experiment with different nail polish colors and styles are in luck with new China Glaze Tranzitions Nail Lacquer with Hardeners because it changes color when a top coat is added to it. Tranzitions can also be worn without a top coat, as the lacquer contains China Clay – the material that gives porcelain a shiny finish – as a nail hardener. However, when a top coat is added, the nail polish color changes to a darker shade (both possible shades are indicated on the neck of each bottle).

 

Creative consumers can apply a top coat to change the color of the whole nail or just parts of it, for example in a polka dot design. China Glaze Tranzitions comes in a large range of shades, from Split Perso-Nail-ity and Duplicityy to Altered Reality and Metallic Metamorphosis.