Fashion brand Chi Chi London has launched its first mobile retail app for iOS and Android which is available to download today. Launching the mobile app is part of the brand’s plans for rapid expansion which include a new website and international focus. Chi Chi London is also offering 25% off first orders through the app. The new Chi Chi London app boasts numerous features that provide customers with an engaging and personalised shopping experience including styling tips, wish lists, celebrity and influencer looks, style stories, daily ‘new in’ products plus a host of offers and news. With social media fast shaping the way users interact with brands, the app enables the customers to browse products via a feature which resembles Instagram Stories, merging the line between social and retail. Available to download in the UK on iOS and Android platforms today.

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