Chauhan Studio has announced its collaboration with Tesco on the design of the new Hudl2 tablet. The London-based industrial design studio worked closely on this project with Keith Metcalfe, the Head of Hardware Product Development at Tesco, and the rest of the Hudl team. The project was conceived by Tesco to deliver a holistic user experience, encompassing industrial design, an intuitive software experience and easy-to-use services for a broad audience. The new tablet features 8.3” full HD display, an Intel Quad Core processor and Dolby sound, priced at £129 or £65 for Clubcard customers. The goal of the project was to create a tablet that embodies the Hudl brand value of ‘accessible technology that makes customers happy’, and to simultaneously develop a coherent design language for Hudl devices and accessories. Much focus was put into surface finishes, colours and materials. The arrangement of the display, camera and speaker details form a simple, strong pattern – creating an arresting and easily recognisable visual identity. The wide range of colour options include black, white, red, blue, orange, pink, purple and turquoise. Chauhan Studio specialises in product design and works across a diverse set of disciplines from technology to eyewear. The Hudl2 will be in stores from October 2014.

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