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chapter launches and appoints PR
Pop-up retail brand chapter has announced its official launch and appointed Becky Güth to handle the brand’s PR. With the aim of helping female-owned, online businesses find a foothold in the physical world, chapter will be opening the doors to a number of themed retail pop-ups throughout the year. Each brand stocked has to embody three qualities: equality, ethics and environmental impact and shoppers will find everything from slogan tees and quirky stationery to vegan condoms available for purchase.